One step changes everything.

Meet BUTTER SOFT™, a revolutionary approach to professional brow lamination that reimagines both the process and the professional size.

• One lamination step. No separate Step 2.

• Jumbo 60 mL / 2 fl oz. Designed for working brow artists.

• A streamlined service. More time back with every treatment.

More product. Fewer repurchases.

At 60 mL / 2 fl oz, BUTTER SOFT™ delivers an industry-first jumbo professional size designed for the treatment room. Its generous format means fewer repurchases of small-format lamination products.

Built for professionals.

One lamination step. Serious time savings.

Traditional brow lamination requires Step 1 followed by a separate Step 2. BUTTER SOFT™ eliminates the separate Step 2 entirely.

Apply. Remove. Cleanse.

By removing an entire second processing step, BUTTER SOFT™ can significantly reduce hands-on treatment time compared with a traditional two-step lamination system, giving artists valuable time back with every service.

Professional performance. Conditioning care.

Powered by a professional thioglycolate formula, BUTTER SOFT™ softens brow hair so artists can redirect and shape the hairs into their desired position within one streamlined system.

The rich formula is enhanced with Macadamia Oil, Panthenol, Hydrolyzed Proteins, Sodium Hyaluronate, Aloe, Allantoin, Vitamin E and Glycerin.

Professional aftercare

After all services are complete—including tinting, if performed—finish with BROW DADDY Miracle Balm or Miracle Butter to help hydrate, nourish and condition the brows as part of the BUTTER SOFT™ professional aftercare protocol.