Special ingredients and their effects:

Hydrolyzed corn protein: Strengthens and restructures eyebrow hairs, reduces breakage and improves texture.

Hydrolyzed Soy Protein: Increases elasticity and moisture of the hairs, strengthens them and reduces brittleness, resulting in fuller, more defined eyebrows.

Hydrolyzed wheat protein: Moisturises and gives eyebrows a natural shine.

Lemon peel oil: Cleanses and clarifies eyebrows, promotes healthy growth and enhances the natural shine of the colour.

Niacinamide (Vitamin B3): Stimulates healthy hair growth, strengthens follicles and reduces pigment loss for more intense and longer-lasting colour.

Pearl: For blondes and light brown hair, from golden-natural to cool ash-pearl tones

Beige: For blondes and light brown hair, from coppery-golden to natural ash tones

Spice: For all redheads, from coppery-golden to chestnut-red tones

Grey: For dark brown and brunette hair, from natural to cool tones

Espresso: For dark brown and brunette hair, from warm to natural tones

New Noemi Gel Dye Application

Cleanse, Prep & Prime:

Clean the brow area using Noemi’s Foam Cleanser and a spoolie prior to applying any primers or conditioners to remove all makeup and oils. Ensure the brow area is dry before moving on to the next step.

Next, apply a thin layer of Noemi Primer using a lip gloss wand to the areas you wish to stain. 

Allow up to 90 seconds for the product to dry completely.

Shades & Mixing:

Mix your chosen dye shade with an equal amount of your chosen developer (cream or gel) until thoroughly combined. Begin applying immediately.

Application:

For an overall skin and hair stain, start with a thin layer of product on your brush and coat both the hair and press into the skin for an even and intense skin stain. Once your first layer of product has been placed, coat the brow again with an extra 2–3 even layers of dye.

If you desire a more feathered/hair stroke look, use a thin brush tip and coat only the very tip of the brush with a small amount of product. Start at the base of the brow root and gently and quickly swipe the tip of the brush upwards in the same direction as the natural hair. Continue creating small swipe motions while following the client’s natural hair angle for a more natural brow dye.

Processing Times & Removal:

Noemi Gel Dye has a processing time of 5–15 minutes, allowing you to customise the intensity based on the client's preferences and natural brow colour.

A 5–8 minute application delivers a subtle, natural look, while leaving it on for up to 15 minutes creates a bolder effect with longer-lasting results.

For an ombré effect, begin removing and fading the product within 90 seconds of applying at the front of the brow. Every 60–90 seconds, remove small sections of the dye.

If you are applying Noemi Dye after lamination, keep in mind that processing times may be quicker as the hair absorbs pigment much faster! We always recommend applying the dye after step 2 of the lamination process.

Yes you can mix the new formula with all shades from the previous formula, Noemi colour corrector and all cream and gel developers in the Noemi range!