Let's Talk Client Aftercare - is it important?

Written by: Bella Beauty



Time to read: 4 min

As a brow artist, you would have heard about aftercare and know the basic benefits. But is it really that important? Short answer: yes, it is, especially when it comes to long-term client satisfaction and retention.

So, Let's Talk Client Aftercare - is it important?

  • Longer Lasting Results: Brow aftercare is essential for extending the lifespan of brow treatments, such as lamination or tinting. A diligent aftercare routine ensures the results remain vibrant and well-defined for an extended period.

  1. Enhanced Brow Health: Aftercare contributes to the overall health of the brows. Using nourishing serums or recommended products helps maintain the integrity of the brow hairs, keeping them strong and healthy.
  2. Builds Trust and Satisfaction: Providing aftercare instructions and guidance fosters a sense of trust between you and your clients. Clients feel supported, knowing their investment in brow treatments is accompanied by expert advice for long-lasting results.
  3. Reduces the Risk of Adverse Reactions: Following aftercare recommendations helps minimise the risk of adverse reactions or complications, especially after PMU treatments. It ensures that clients are informed about potential pitfalls and how to avoid them, promoting transparency and a more positive experience.
  4. Supports Communication: Discussing aftercare with clients opens up lines of communication, e.g., “Have you noticed any difference in your brows since using aftercare?”. It allows artists to address any questions or concerns, building a rapport with clients and fostering a positive client-artist relationship.

Can I make money selling aftercare?

Offering aftercare can serve as an additional income stream for your business, providing opportunities to generate revenue beyond your primary services. If you are hesitant to sell products to your clients, we recommend offering free samples during first appointments to kickstart sales. By prioritising aftercare, you not only gain a new revenue stream but also ensure lasting client satisfaction and stunning results.

What are Aftercare Cards?

To ensure long-term client satisfaction and retention, supporting your clients beyond their salon visits is crucial. One effective way is by providing personalised aftercare advice and materials, like tailored aftercare cards. The ASH Education team offers customisable aftercare cards that you can easily print or send to your clients. These aftercare cards ensure that your clients have convenient access to clear and detailed post-treatment instructions, enhancing their overall experience and satisfaction with your services.

Our Aftercare Wholesale Favourites:

We've curated a collection of our top 3 must-have brow products that are perfect for wholesaling to clients. Before delving into our top products, it's important to note that to access our wholesale pricing, you'll need to apply for a professional account. This grants you exclusive discounts on wholesale items, ensuring you can provide your clients with premium products at competitive prices. Here are our top three picks for wholesale distribution:

Lash Rescue x Bella Beauty Professional - Lottie Serum & Ellie Oil

We're excited to introduce our latest collaboration with Lash Rescue: the Lottie Serum and Ellie Oil.

Lottie Serum is a game-changer for everyday lash care or following a lash lift. Crafted from all-natural ingredients, this serum works wonders by lengthening, thickening, and densifying lashes while deeply conditioning and restoring moisture. With daily use, clients can expect visible results in as little as 4-6 weeks, delivering stunning, flutter-worthy lashes.

Meanwhile, Ellie Oil is our go-to solution for post-lamination and lash lift care, designed to promote hair growth, nourishment, and hydration. This rescue oil ensures that your client's brow and lash health remains at its peak post-lamination. Ellie also doubles as the ultimate finishing oil for all brow wax services. Plus, its anti-inflammatory properties make it essential for post-facial waxing, soothing the skin, and reducing redness and inflammation.

And let's not forget about the packaging - our collaboration with Lash Rescue will be sure to a touch of peachy goodness to your salon shelves. Trust us, your clients won't be able to resist these beauties!

Thuya - Regenerating Cream

Thuya Regenerating Cream is the ideal post-lamination and lash lift aftercare solution. We adore it for several reasons: it effectively hydrates and strengthens the renovation and repair of lashes and brows. 

It contains Argan oil and Vitamin E that promotes strength and regeneration and enhances the internal hair structure, revitalising and repairing any damage caused by external factors. Moreover, its natural antioxidants make it highly recommended for daily use after tint application. And to top it off, it's vegan-friendly, catering to various preferences and lifestyles.

Brow Code - Brow Gold Nourishing Growth Oil

The Brow Gold Nourishing Growth Oil is a luxurious brow aftercare oil. All ingredients are 100% natural and have been specifically selected and blended together to nourish, enhance and promote brow hair health. With daily use, this will help nourish the brow promoting the appearance of thicker and longer hairs.

The Brow Gold Nourishing Growth Oil comes in two sizes, 30ml and 15ml - the 15ml size is perfect for clients looking to test the product before investing in the 30ml larger version. 

Vegan & Cruelty Free. 


My brow hairs look fried after a lamination - What do I do?

Are your brow hairs looking fried after a lamination treatment? There are two possible explanations:

1. Lack of Aftercare: Following a chemical process similar to a perm, your brows require some extra care. Without proper aftercare, they may become dry and appear frizzy. Applying a nourishing aftercare product will help replenish moisture and restore their flawless look.

2. Over-processing: Over-processing can occur, especially if it's your first time undergoing a lamination treatment or if you're doing it yourself. Predicting the processing time for each brow hair can be challenging due to variations in thickness. Signs of over-processing include frizziness or a 'curly' appearance. To address this, prioritise aftercare products like Noemi Argan Cream or Thuya Regenerating Cream. Consistent application will aid in rehydrating and rejuvenating the hair. 

Do I need to use aftercare after a lamination?

To prolong the lamination and keep it looking sleeker for longer, we recommend investing in an aftercare solution. Aftercare will help restore moisture whilst conditioning the brows. 

Our top picks are: 

- Lash Rescue x Bella Beauty Collaboration Serum and Oil 

- Thuya Regeneration Cream

- Brow Code's Brow Gold Nourishing Growth Oil

Will my brow lamination last longer if I use aftercare?

Yes, with a proper aftercare routine, brow lamination can typically last 6-8 weeks.

Can I use Step 3 of lamination as aftercare?

Yes, you can! 

For example, we love using Thuya's Regeneration cream as an aftercare product. You can also wholesale it to clients!