4 Years of Bella Beauty

Written by: Bella Beauty



Time to read: 1 min

Once upon a time, there was a young brow artist who was frustrated by sourcing stock from multiple overseas suppliers. Yearning for a solution, she dreamed of a website where all her stock would be in one place.  When her brow business faced temporary closure, she and her partner set out on a quest to create a one stop shop for all brow and lash supplies.   Their journey began humbly, stocking just two brands in the confines of their spare bedroom. And the rest is history...
Bella moved from one small bedroom into a larger house, where we thought there was heaps of space to grow... spoiler alert, there wasn’t.   We brought Tia, who had been with us since day one, on full time as our Marketing Manager, hit 10k followers on Instagram, recorded our first BFN podcast with Shay & Helina AND hosted our first Christmas party.
We moved out of the house into our very first WAREHOUSE, which we promptly made as peach as possible!   Talking about peach, we also launched our first-ever collection - Amalfi!   With a bigger warehouse came more stock, more brands, more team members and more orders to pack. By the end of 2022, our team grew from 3 to 7 members and required even more space.
We started the year with a bang by launching the Siena Ring, Bella Essentials Range and ASH Education.   It seemed three things in life were certain: death, taxes and Bella running out of room. Once again, we signed another lease and moved stock into the warehouse next door. Who wants just one warehouse anyway?   Again, the move brought more additions to the team (more full-time workers, yay!), more brands, and more happy customers!
2024 has been a busy one...  So far, we have launched Bella Education, the Lash Rescue x Bella collab and multiple new brands. Plus, in just one month, we had a 100k follower sale, moved into our biggest warehouse yet, flew to Sydney for the ASH’ED event and managed to get your orders out on time!   After all that, we figured, why not throw a Bella Birthday Party? And can you believe it


What is Bella Beauty Professional?

Bella Beauty Professional is a one-stop for all your brow, lash and PMU needs! 

Who founded Bella Beauty Professional?

In 2020, Anthea & Joe founded Bella Beauty in their spare room after becoming frustrated that there wasn't a one stop shop for brow and lash supplies in Australia. 

4 years of Bella Beauty

Where is Bella Beauty Professional Located?

Bella Beauty is located in Brisbane, Australia. 

If you are looking to Click and Collect an order our Bella Beauty Warehouse is located at:

17A Graystone St,

Tingalpa, 4173, QLD


Please note: you need to select pickup at checkout to be able to come and pick up your order. We do not have a physical store or take walk in orders. All orders must be placed online via our website and picked up once you receive an email saying your order is ready.

I wish you stocked this product/brand - can you?

Yes, we absolutely can!

Is there a product or brand you wished we stocked at Bella? Fill out the form below with as much information as possible and our product sourcing team will look into if we can make this a possibility for you!

If you are a wholesaler wanting us to become a stockist of your brand or product, you are also welcome to fill out the below form below!


Are there any jobs available at Bella Beauty?

Would you like to work for Bella Beauty Professional? We are always on the hunt for people to join the team who are as passionate about all things beauty as we are.

Any job vacancies will be posted here:


So please keep an eye on this page if you are interested in joining the Bella Team. 

Alternatively, please feel free to send us an email at careers@bellabeautyprofessional.com with a resume and why you think you would be a great fit to our team.

Hope to hear from you soon!